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The Peer Review process enhances vendor reputations and fosters more meaningful client relationships.
August 19, 2025
By: Michael Barbella
The American Alliance of Orthopaedic Executives (AAOE) has added SocialClimb’s Strategic Patient Growth Solution to its Peer Review Program for orthopedic and musculoskeletal vendors, recognizing the company’s Strategic Patient Growth Solution.
AAOE created the Peer Review Program to assess vendors offering orthopedic products, services, and solutions. Those approved through the program have demonstrated a strong reputation for helping orthopedic practices achieve their goals.
“AAOE is excited to award SocialClimb with our Peer Reviewed designation,” AAOE President Andrea Allyn, clinic and sports medicine director at Heartland Orthopedic Specialists. “What sets this recognition apart is that it’s built on real input from peers who face the same daily demands we do. Their endorsements offer clarity and confidence when choosing vendors. Instead of navigating countless options, I know I’m aligning with solutions that are trusted, effective, and tailored to our field. It’s a smarter, more efficient way to ensure quality care and operational success.”
In recommending vetted vendors, the Peer Review Program helps reduce the stress AAOE members often face when searching for reliable solutions. The evaluation includes an 11-step process requiring detailed supporting materials, access to current and prospective customers for feedback through surveys, and a final assessment by the AAOE Member Peer Review Panel to ensure alignment with member needs.
The evaluation process focuses on identifying vendors whose values align with AAOE’s and offer:
In a survey conducted through the Peer Review process, all respondents either agreed or strongly agreed they would recommend SocialClimb to colleagues.
SocialClimb provides healthcare marketing software to help medical practices improve their online presence, attract patients, and measure marketing performance. The platform supports scalable growth, particularly for private equity-backed practices, through automation and data-driven tools.
Founded in 1969, the American Alliance of Orthopaedic Executives is the only nonprofit orthopedic-management specific organization developed to serve the musculoskeletal industry. Membership includes more than 1,200 orthopedic practice executives, administrators, physicians, and staff. The organization provides education, community, and resources to set the standard of professional knowledge and industry insight.
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